About Us 2017-12-09T23:28:15+00:00


SpotLight Sponsorship is a full-service Sponsorship & Exhibition (SpEx) agency, in place to help conference, trade show & expo organizers secure more revenue.  When needed, delegate sales teams can also be put in place to help organizers achieve or surpass the delegate numbers they have promised to their community.  The experience needed for an intangible sale, such as when securing sponsors, exhibitors and/or delegates, is not an easy task.

It requires honed sales skills and experience in the nuances of this sector, capped off by the ability to keep the sales cycle as short as possible with the pipelines as full as possible.  That is where we separate ourselves from other agencies, as well as from in-house sales staff.  Combined with an insatiable ‘hunter’ mentality, we find revenue and new sponsorship categories where others would not have considered.


Industry Veteran

SpotLight Sponsorship is headed by Dan Gedal, a sales veteran with more than 15 years in the Conference, Trade Show & Expo industry. Having worked in both the private and non-profit sectors, Dan brings a wealth of experience and ideas in helping to raise funds, generate revenue and develop the necessary relationships with corporations, sponsors, donors and other entities who contribute to the revenue-generating activities of a company.

Leading initiatives for several major conference and trade show firms, in addition to his help in the non-profit sector, Dan has secured millions of dollars in sponsorship, exhibition and donor revenue.

Dan obtained his Master’s Degree in Asia Pacific studies from the University of San Francisco, USA and his Bachelor’s Degree from Rutgers University, USA. He has lived, worked and traveled in Asia and North America for over four decades.


We are always on the look-out for hungry sales reps.  Let us know if you think you have what it takes.